How Upper West Exteriors went from 16 clicks a month to 194 leads, $835K in quote value, and a 5-star Google presence: all in under a year.
The Results
127
Total Leads Generated
$2.06M
Quote Value
$24.43
Cost Per Lead
8 MONTHS
Timeframe
194
$835.21K
Quote Value
$34.30
Cost Per Lead
9 MONTHS
Timeframe
Upper West Exteriors does quality work across Seattle: roofing, siding, decks, gutters, moss treatment. But quality work doesn’t pay the bills if no one can find you.
When Mike came to us, the website was outdated and doing nothing for the business. No SEO foundation. No paid presence. Leads were slow, inconsistent, and almost entirely dependent on referrals.
We rebuilt everything from the ground up: a new website built to convert, SEO to own the market organically, and paid ads on both Google and Facebook to accelerate lead flow while the rankings grew.
Launched a brand new site on February 9th, 2025. Built for conversion: clear service pages, strong calls to action, and a foundation ready for SEO from day one.
Built out dedicated service pages and location pages targeting high-intent keywords across the Seattle metro. Month after month, consistent content and technical optimization to move the needle.
Fully optimized the GBP and implemented a review generation strategy. Grew from 20 to 50 reviews (all 5 stars), and GBP calls jumped from 2 to 14 per month.
Started with a Traffic Campaign to build brand awareness and warm up the market. Once audiences were established, we launched a Conversion Campaign targeting cold audiences, website retargeters, and lookalike audiences.
Launched a Search Campaign to capture high-intent buyers actively searching for roofing services in Seattle. A Display Campaign was added to increase brand visibility and drive additional traffic to the site.
Launched a brand new site on February 9th, 2025. Built for conversion: clear service pages, strong calls to action, and a foundation ready for SEO from day one.
Built out dedicated service pages and location pages targeting high-intent keywords across the Seattle metro. Month after month, consistent content and technical optimization to move the needle.
Fully optimized the GBP and implemented a review generation strategy. Grew from 20 to 50 reviews (all 5 stars), and GBP calls jumped from 2 to 14 per month.
Started with a Traffic Campaign to build brand awareness and warm up the market. Once audiences were established, we launched a Conversion Campaign targeting cold audiences, website retargeters, and lookalike audiences.
Launched a Search Campaign to capture high-intent buyers actively searching for roofing services in Seattle. A Display Campaign was added to increase brand visibility and drive additional traffic to the site.
| METRIC | BEFORE | AFTER |
|---|---|---|
Monthly Traffic | 71 | 2,276 |
Avg. Google Position | 62.59 | 24.4 |
Monthly Impressions | 21,545 | 32,710 |
GBP Calls / Month | 2 | 14 |
Google Reviews | 20 | 50 |
The SEO program alone generated 127 organic leads in 9 months, with 103 coming in as direct phone calls. Total pipeline from SEO hit $393.69K, with $85.75K in confirmed closed sales.
Organic traffic grew 3,107%: from 71 monthly visitors to 2,276.
The website, even before SEO kicked in, generated 44 leads and $29.66K in quote value on its own in the first four months after launch.
Facebook Ads added 7 leads and $48.09K in quote value: with 5 of those being quotable jobs :on just $2,030 in ad spend.
Across all channels combined: 194 total leads, $835.21K in total quote value, and $252.33K in closed sales: at $34.30 per lead.
PAID ADS RESULTS IN JUST 4 MONTHS:
Leads Generated
$ Quote Value
Closed Sales
“Better Than Anybody We’ve Worked With”
