How Olympus Outdoors went from a brand new website with zero authority to 78 leads and $224K in quote value in just 4.5 months.
The Results
78
Total Leads Generated
$224.11k
Quote Value
$144.61k
Closed Sales
4.5 MONTHS
Timeframe
78
$224.11K
Quote Value
$144.61K
Closed Sales
4.5 MONTHS
Timeframe
Olympus Outdoors builds stunning outdoor living spaces across Springfield, Missouri — decks, outdoor kitchens, pergolas, patios, fire pits, and more. The craftsmanship was there. The online presence wasn’t.
When they came to us, the website had virtually no authority, no local infrastructure, and no paid strategy. They were getting 2 visitors a month and 14 clicks from Google. Lead flow was unpredictable and entirely dependent on word of mouth.
We built everything from the ground up: a custom website designed to convert, a full SEO infrastructure to own the Springfield market, and paid ads on both Google and Facebook to generate leads from day one.
Built a brand new conversion-focused website with dedicated service pages, clear calls to action, and a technical foundation ready for SEO from day one. Fixed NAP inconsistencies across the website, Facebook, and directories to establish a clean, trustworthy local presence.
Built out dedicated service pages and location pages targeting high-intent keywords across Springfield and every surrounding city they serve. Published local area expertise content, business category content, and 20+ hyper-local landing pages. Secured 110 fully indexed URLs and grew domain authority from 0 to 8 in under 5 months.
Fully optimized the GBP — expanded service areas from 7 cities to 20+, refined the business description, added categories, and implemented a review generation strategy. GBP calls grew 133.3% month-over-month by April 2026. Olympus Outdoors now ranks #1 for "outdoor living springfield mo" across 100% of their service area.
Launched a Search Campaign to capture high-intent buyers actively searching for outdoor living services in Springfield. Generated 17 leads with $33,000 in quote value and a 4.29x quote ROAS.
Launched targeted campaigns reaching homeowners across the Springfield market. Generated 16 leads — 12 of those marked quotable, a 75% quality rate — producing $20,000 in confirmed closed sales and a 3.35x sales ROAS.
Built a brand new conversion-focused website with dedicated service pages, clear calls to action, and a technical foundation ready for SEO from day one. Fixed NAP inconsistencies across the website, Facebook, and directories to establish a clean, trustworthy local presence.
Built out dedicated service pages and location pages targeting high-intent keywords across Springfield and every surrounding city they serve. Published local area expertise content, business category content, and 20+ hyper-local landing pages. Secured 110 fully indexed URLs and grew domain authority from 0 to 8 in under 5 months.
Fully optimized the GBP — expanded service areas from 7 cities to 20+, refined the business description, added categories, and implemented a review generation strategy. GBP calls grew 133.3% month-over-month by April 2026. Olympus Outdoors now ranks #1 for "outdoor living springfield mo" across 100% of their service area.
Launched a Search Campaign to capture high-intent buyers actively searching for outdoor living services in Springfield. Generated 17 leads with $33,000 in quote value and a 4.29x quote ROAS.
Launched targeted campaigns reaching homeowners across the Springfield market. Generated 16 leads — 12 of those marked quotable, a 75% quality rate — producing $20,000 in confirmed closed sales and a 3.35x sales ROAS.
| METRIC | BEFORE | AFTER |
|---|---|---|
Monthly Traffic | 2 | 1,625 |
Monthly Impressions | 33.93 | 21,880 |
Monthly Clicks | 319 | 98 |
Domain Authority | None | 8 |
Google Reviews | 5 | 18 |
SEO generated 23 leads at zero cost per lead, with $216.11K in quote value and $122.11K in confirmed closed sales. The GBP now ranks #1 across 100% of the service area for their top keywords, with phone calls up 133.3% month-over-month.
While impressions grew from 319 to 21,880: a 6,761% increase: the broader reach naturally brought the CTR from 4.7% down to 0.45%. That’s not a drop in performance. That’s a sign the visibility expanded far beyond the brand’s original footprint, capturing an entirely new audience of buyers who had never heard of Olympus Outdoors before.
Paid ads added 33 more leads across Google and Facebook combined: with Facebook delivering a 3.35x sales ROAS and a 75% lead quality rate.
Across all channels: 78 total leads. $224.11K in quote value. $144.61K in closed sales. In just 4.5 months.
PAID ADS RESULTS IN JUST 4.5 MONTHS:
Leads Generated
Confirmed Sales Value
Facebook Sales ROAS
I’m a super picky client, and they absolutely nailed the vision and branding on the first try.
