Role Summary
The Web Specialist is responsible for ensuring seamless technical support across the marketing web infrastructure. This includes tracking setup, platform integrations, supporting hosting and web requests, and creating content-ready templates that align with SEO best practices. This role is critical in making sure all tracking and technical implementations are aligned with client goals across SEO and PPC.
Culture & Values
We live by our core values—T.R.U.S.T.
- Take Action: We move fast and solve problems.
- Results Matter: We focus on delivering outcomes, not just tasks.
- Utilize Resources: We work smarter by tapping into what’s already available.
- Set Expectations: We communicate clearly and proactively.
- Transform Lives: We believe our work makes a lasting impact on our clients and their communities.
Skills Needed
- Strong knowledge of tracking implementation using:
- Google Tag Manager (GTM).
- Google Analytics (GA4).
- WhatConverts.
- Google Search Console (GSC).
- Native platform tracking (Google Ads, Meta Ads, Microsoft Ads).
- Experience integrating WhatConverts with CRMs.
- Ability to troubleshoot hosting issues and manage hosting transfers.
- Experience fixing and configuring website forms.
- Familiarity with template creation based on SEO outlines (Octopus or similar tools).
- Strong organizational skills using ClickUp or other project management systems.
- Ability to follow client-specific instructions from the Client Experience team
- Strong communication skills (verbal and written).
- An analytical mindset and the ability to interpret data.
- Experience managing client escalations and driving resolutions.
- Ability to collaborate cross-functionally (PPC, Web, CX).
- High level of organization and process-driven approach. Strong organizational skills using ClickUp or other project management systems.
- Proactive mindset — able to identify and resolve issues without waiting for instructions.
- Strong attention to detail, ensuring technical accuracy and complete configurations.
Key Responsibilities
- Set up and manage tracking for new SEO and PPC clients, ensuring alignment with campaign goals and performance metrics.
- Implement and maintain conversion tracking across websites and advertising platforms, including calls, forms, and key user actions.
- Ensure accurate tracking for local listings and ad-based conversions.
- Set up and manage essential website and search performance tools as needed.
- Integrate tracking systems with client CRMs to ensure accurate data flow and reporting.
- Support ongoing website-related requests, including troubleshooting, form fixes, and general technical support.
- Assist with onboarding and offboarding processes by properly setting up or transferring access to key platforms.
- Create and maintain standardized templates for content implementation based on SEO best practices.
- Ensure all tracking and technical setups align with broader SEO and PPC strategies.
- Maintain clear and organized documentation of all implementations.
- Support the development and improvement of internal processes and best practices when needed.
- Participate in ongoing training and apply new skills to improve performance and efficiency.