OUR TEAM
Builders of Authority is a digital marketing agency for contractors. We’re not a generic marketing agency, we’re a team of specialists who work exclusively with roofing, HVAC, plumbing, and other home service businesses: building real systems that generate leads, not just “traffic.”
Every strategy is built around your trade, your market, and how homeowners actually search for you today.
Contractor Focused
Real Systems
Hands-On Team
Measurable Results
OUR STORY
Founder Adam McChesney built Builders of Authority after watching skilled contractors get underserved by generalist agencies, ones that didn’t understand the trades, couldn’t explain their results, and disappeared the moment something went wrong.
Better
strategy.
Better
communication.
Better
results.
Built on
relationships.
100+
business owners helped
40+
team members & specialists
<4%
client churn rate
That meant real specialists per trade instead of one generalist handling everything, and reporting you can actually understand.
In 2024, we made a decision:
If we were going to build this the right way…
We had to rethink everything.
Not based on what agencies typically do:
But based on what contractors actually need.
OUR CAPABILITIES
Every client gets dedicated specialists across strategy, web, SEO, paid ads, CRM, and client experience, not one person juggling all of it.
Strategy &
Growth Planning
Website Design
& Development
SEO &
Content
Paid Advertising
(Google & Meta)
CRM &
Automation
Integration
Client
Experience
& Support
The team setting the strategy behind every roofing, HVAC, plumbing, and home service marketing plan we build.
Adam McChesney
CEO & Visionary
Alejandra Donaire
COO
Rossanna Canales
HR Director
Lorna Jimenez
Project Manager
Jose Duarte
AI Systems and Automations Lead
Daniel Sepulveda
Head of Marketing and Operations
Daniel Sepulveda
Head of Marketing and Operations
Dony de los Santos
Business Development Manager
Indiana Ross
Client Experience Manager
Nathalia Sepulveda
branding Manager
The team getting your business found first when homeowners search for roofing, HVAC, plumbing, and other home service needs.
Jorsi Rodriguez
SEO SPECIALIST
Luis Arriola
WEBSITE SPECIALIST
Richard Vargas
SEO SPECIALIST
Rodrigo Mendieta
SEO SPECIALIST
Rikkert Fajardo
SENIOR WEBSITE SPECIALIST
Sofia Martinez
SEO SPECIALIST
Joel Jackson
SEO SPECIALIST
Javier Aguilar
SEO SPECIALIST
The team running Google and Meta ad campaigns that turn contractor searches into booked jobs.
Maria Jose Lopez
PPC Manager
Carolina Mantilla
PPC SPECIALIST
Ivonne Porta
PPC SPECIALIST
Ma. Alejandra Aguilar
PPC SPECIALIST
The team keeping contractors informed on their account, rankings, and results every step of the way.
Ana Renedo
CX SPECIALIST
Armando Donaire
CX SPECIALIST
Gabriela Orozco
CX SPECIALIST
Elizabeth Bellangers
CX SPECIALIST
Melissa Avellan
CX SPECIALIST
ELIZABETH BELLANGERS
CX SPECIALIST
Melissa Avellan
SENIOR CX SPECIALIST
Aracellys Zamora
SENIOR CX SPECIALIST
The team writing the SEO content that builds search rankings for contractors and home service businesses.
Marian Urbina
CONTENT MANAGER
Andrea Huete
SEO CONTENT WRITER
Desiree Lopez
SEO CONTENT WRITER
Gil Fiallos
SEO CONTENT WRITER
Carlos Pastran
SEO CONTENT WRITER
Lindsay Chiong
SEO CONTENT WRITER
The team keeping operations running smoothly behind every contractor account we manage.
Dayana Rizo
EXECUTIVE ASSISTANT
The team keeping your website, CRM, and marketing projects on track from kickoff to launch.
Mohammad Aneeq
GHL SPECIALIST
The team talking directly with roofing, HVAC, plumbing, and other home service contractors to build the right growth plan for their business.
Valeria Diaz
SALES ASSOCIATE & PIPELINE
The team building the visual identity that makes contractor brands stand out in their local market.
Catalina Gonzalez
MARKETING ASSISTANT
Frida Martinez
SENIOR GRAPHIC DESIGNER
Eduardo Ospina
SOCIAL MEDIA STRATEGIST
Whatever your trade, from roofing to restoration to outdoor living, we build your plan around how your specific customers search and buy.
If you want a straightforward breakdown of your website, SEO, and overall lead flow: we’ll show you exactly where you stand and what to fix next.
Ready to Work With a Digital Marketing Agency for Contractors?
Whatever your trade, from roofing to restoration to outdoor living, we build your plan around how your specific customers search and buy.
If you want a straightforward breakdown of your website, SEO, and overall lead flow: we’ll show you exactly where you stand and what to fix next.